Working with a sibling can be quite an interesting dynamic and over time we have both discovered our strengths and weakness and we have tried to utilise our strengths in our blog to make it more fun and exciting. So when we come across brands that are run by siblings, it always peaks our interest. While looking for a lap top cover that was not only practical, visually exciting but also stood for what we believed in we discovered South African brand The Joinery.
Run by 2 sisters Natalie and Kim Ellis, (we do love some girl power, especially sister power), The joinery was started with ethical consciousness being at the very heart of the brand. The sisters decided that they wanted to start a fashion and lifestyle brand that offered an alternative to the numerous options consumers had from fast fashion brands. They embarked on the journey to create a high end design brand with an African conscience. The brand offers a variety of products which include both fashion and accessories all of which are made and produced by sewing cooperatives and artisans based in Cape Town.
A lot of consideration is taken when selecting materials to use, with most of them being certified organic, and their most recent exciting project is a fabric that they have produced using 100% recycled bottles. The fabric has a felt like quality and has been perfectly utilized on their product range of lap top sleeves and bags. From the success of their beautifully and sustainably designed lap top sleeves, the sisters have embarked on a journey to produce fabrics made from recycled bottles that are better suited for clothing so watch this space.
Good design is at the heart of the brand and you can see this in their collections, but also collaboration with artisans and communities is just as important to the Joinery. For their recent spring summer accessories collection the sisters designed a collection of handbags that was timeless and could be passed down from generation to generation. They collaborated with a family run cooperative in the local community, that employs master craftsman who hand make their leather products. The leather is also is also sourced from tanneries that meet the international environment management standards.
The joinery is launching their newest collection tonight at Cape Town fashion week in collaboration with illustrator Caroline Tomlinson, who has worked on their prints. But here is a sneak peak of what we might see on the catwalk.
We are really excited to see what lies ahead for The joinery and we really look forward to following their remarkable journey. To find out more about them click here.
So there you have it folks, we hope you enjoyed this weeks article, please don’t forget to share the love and share this post with your friends and spread the word about our journey towards ethical and sustainable fashion and lifestyle via our twitter, instagram and facebook accounts! Even better, sign up to our newsletter so you never miss a thing!
Wishing you a beautiful week ahead, lots of love, the Saiint Sisters xxx